(W)RAPPER TOWER
An updated logo and marketing brand package for Los Angeles’ most daring and experimental creative office tower.
Completed in 2023, (W)rapper is an experimental office tower designed by Eric Owen Moss Architects residing along the Hayden Tract in Culver City.
Under JLL I had the opportunity to create an updated brand package to market the forward thinking tower, including an original new logo.
Before
After
A creative office tower that was designed to convey the "conceptual tension between the possibilities of disorder and the promise of order”, (W)rapper provides tenants with spaces that redefine in-office working as all the floor plates are completely open and column-free.
My proposed rebrand of Los Angeles’ first exoskeleton tower incorporates bold typography, airy gradients, and plays with negative space to better visualize the push and pull of the building’s daring unorthodox exterior with its airy unobstructed interior.
Creative Direction + Design :: Rolando Sepulveda II
Property images by Tom Bonner