VITAL CITY NYC

Photography art direction, print book layout, and brand identity for a policy journal dedicated to improving New York’s civic life and promoting an optimistic future for big cities.



Vital City is an online and print publication dedicated to improving civic life by finding great ideas and innovative research and making them available — and understandable — to those who shape urban policy in New York City.




Under Design for Progress, I led Art Direction for the photography used throughout 3 issues of the journal that covered different topics including drug use, the relevancy of social science research, and the “Doom Loop” theory - in addition to laying out and designing the entire print book itself.





ISSUE 6 “ON DRUGS” PHOTO ART DIRECTION




ISSUE 7 “DOES EVIDENCE MATTER?” PHOTO ART DIRECTION



ISSUE 8 “IS THE URBAN DOOM LOOP FOR REAL?” PHOTO ART DIRECTION




With a growing audience and influence, I also had the opportunity to redesign and expand upon Vital City’s brand guidelines to set them up for an incoming in-house Art Director that would be the organization’s first.








Art Direction + Design :: Rolando Sepulveda II
Agency :: Design for Progress
Creative Direction :: Paragini Amin
Project Management + Operations + Art Dir. Support :: Ansley Pentz
Original Vital City word mark and visual identity developed by Paragini Amin and Megan Magray