MONSTROSITY AND THE OBSCENE/OFF-SCENE!
Creative design direction and production for a queer art festival dedicated to all that is deemed filthy and offensive in mainstream heteronormative culture.
Queer and trans artists have embraced the concept of “Monstrosity” as way to denounce the dominant systems of oppression and refuse being disciplined into normalcy. This refusal of the “normal” entails a decoding and a re-imagining of popular culture’s proclivity to equate the monstrous and the freakish with sexual deviancy and hysteria through vampires, werewolves, witches, and other such figurations.
For OUTsider’s 2025 Festival “Monstrosity and the Obscene Off/Scene!”, I conceptualized a mini-brand identity that utilizes brash color, monstrous photo illustrations, and obscenely skewed type to express the festival theme which seeks to lift up creative responses to what is deemed filthy, offensive, and less than human in mainstream culture.
Organization :: OUTsider (Austin, Texas)
Creative Direction + Design + Photography :: Rolando Sepulveda II